Unox brings Dutch traditions to life

For many Dutch people, Unox is more than a brand. It stands for winter, coziness, and familiar moments. From a steaming bowl of pea soup to a sandwich with smoked sausage by the ice rink: Unox is part of daily life in the Netherlands. Especially when you live abroad, you notice how special those flavours are. How nice is it to eat knackwurst in Dubai or serve a smoked sausage in Spain? That is tasting the flavour of the Netherlands.

The origin of Unox – truly Dutch and familiar

Unox was founded in 1937 in Oss and started as a maker of meat products. Soon the brand grew into a household name in Dutch homes. Products such as smoked sausage, knackwurst, soups and pea soup (snert) became inseparably linked to cold winters and family meals. To this day, Unox stands for familiar flavours that connect generations.

The New Year’s Dive and the iconic Unox hat

One of the best-known Dutch traditions is the annual New Year’s Dive. Thousands of people jump into the sea on January 1st, often wearing the bright orange Unox hat on their heads. Afterwards, tradition calls for something warm: pea soup or a hearty smoked sausage. A fine example of how deeply Unox is rooted in Dutch culture.

Skating and a Unox sandwich in winter

When it freezes and there is natural ice, the Netherlands gathers on the ice. The last winter week of 2025 immediately brings to mind skating, cold cheeks, and warm hands holding a sandwich with Unox smoked sausage. Also, soups and knackwurst belong to these wintry moments. They are simple but unforgettable traditions.

Unox worldwide – Dutch flavours without borders

Whether you live in Spain, Dubai, or elsewhere in the world: Unox remains a piece of home. Knackwurst at lunch, smoked sausage at dinner, or a bowl of pea soup on a cold evening bring immediate recognition and comfort. With these products, you bring Dutch food culture into your home, wherever you are.