Colgate Toothpaste max white one optic

Treat yourself to an instantly* whiter smile when you brush with Colgate Max White Optic Whitening Toothpaste. This tooth whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, giving you a radiant smile. With its optical whiteners, it provides a strong, immediate whitening effect*. The whitening toothpaste also helps keep your enamel strong and your gums healthy**, so you know your mouth and teeth are protected. Enjoy a confident, shining smile when you use Colgate Max White Optic toothpaste.

*Effect is temporary
**Helps reduce plaque with regular brushing.