Jupiler Pale Lager

Jupiler is the best-selling beer in Belgium, the 'land of beer'. The consistent, exceptional quality of the beer is still guaranteed today at the Jupille brewery. The ideal serving temperature for Jupiler is 3°C, and in the typical ribbed glass, the ultimate taste experience is assured! The origin of Jupiler dates back to 1853. That year, the Piedboeuf brewery was founded in Jupille (Belgium). The first Jupiler was launched in 1950 under the name ‘Jupiler Urtyp’. In 1966, ‘Jupiler 5’ was introduced: a refreshing pale beer with 5% alcohol. Later, the ‘5’ was dropped from the name. Today, Jupiler is the best-selling and most popular pale beer in Belgium.