Shake me!
Wow no cow!
No milk. No soy. No ...eh... whatever.
Climate footprint:
0.29 kg CO₂℮ per kg. Source: CarbonCloud.
Hey food industry, show us your numbers.
Isn't it strange that when we want to fly some place warm for a week of vacation, we can find out exactly how many tons of carbon dioxide it wiil take to get us and our luggage into that sun chair, yet it's almost impossible to find out what the impact of drinking a glass of millk vs. a glass of oat drink has on the planet? It's double strange considering that the food industry generates nearly twice as many greenhouse gas emissions as all transportation combined - cars, buses, planes, trains, even personal jetpacks.*
*The food industry is responsible for 25% of global CO₂℮ (WWF), while the transportation sector accounts for 14% (IPCC 2014).
So from now on, our products will be labelled with a number that define the amount of CO₂℮ they generate, from farm to store, so that you know how they impact the planet before you decide to buy them. That way you can easily compare them to other food products as soon as the entire food industry follows our lead, which they have to do now that we've officially and indiscreetly suggested it on the side of this package.
We promise to be a good company.
We are not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say. Our goal is to deliver products that provide real nutritional value and minimal environmental impact which is why everything we make is based on oats.
We promise that making products that help people upgrade their lives will always come before the reckless pursuit of profit.
We aim to produce the most responsible products possible and are working to make the food industry a more honest place by declaring to be transparent in everything we do.
Lastly, we are not usually this serious on our packages and promise not to make it a habit.
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Tetra Pak® Protects what's good
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