Elvive Color Vive Shampoo

L'Oréal Paris Elvive Color Vive Shampoo is a shampoo that has been specially developed to protect the colour of dyed hair or highlights. The new formula is enriched with a combination of pure Vitamin Cg**** and UV filters to thoroughly cleanse and care for the hair. In this way, the hair is effectively protected, resulting in coloured hair that retains a radiant colour and beautiful shine for longer. The new sustainable packaging of L'Oréal Paris Elvive Color Vive Shampoo is now available in the standard 250ml size*.

The UV filters in this formula offer extra protection against external harmful factors such as sunlight. This way, L'Oréal Paris Elvive Color Vive Shampoo helps prevent colour fading by guaranteeing the intensity of the colour for up to 40 washes***. The new packaging contains 20% less plastic*.
*Compared with the previous bottle; the amount of plastic depends on the size of the format.
**Except for the dyes, additives and labels.
***Instrumental test shampoo + conditioner.
****Vitamin C derivative.